1:1 Customer Engagement Summit: Toronto

The hardest part of transformation isn't the technology—it's building organizational trust in AI systems to deliver better customer experiences. Join Jeff Rothbard, SVP, Head of Decisioning as he walks through how Wells Fargo moved from manual decision-making to AI-powered decisioning, removing approval bottlenecks and enabling personalization at scale.  

Speaker: Jeff Rothbard, SVP, Head of Decisioning

Discover how the 1:1 Customer Engagement sponsors at leading organizations have enabled a successful, high value transformation from traditional marketing to ai-powered personalization. This includes vision, alignment, stakeholder engagement and measuring success.

Speakers: Sean Flavin, Global Lead, Digital Marketing Operations and Technology, McKinsey

Moderator: Tara DeZao, Senior Director, Product Marketing, 1:1 Customer Engagement, Pega

Discover how AI-driven, collaborative agents are transforming marketing execution from end to end—identifying content gaps, accelerating compliance, optimizing performance, and seamlessly connecting strategy to deployment. Attendees will gain a practical vision for adopting agentic operations to unlock true one-to-one engagement.

Speaker: Mario Batres, Principal Product Manager, 1:1 User Experience, Pega