eBook
Why CSPs are making the shift to one-to-one engagement
Communications service providers (CSPs) are scratching and clawing to connect with customers, but current methods are irrelevant and distracting. It’s time to rethink how to engage customers, by adopting a next-best-action approach that adds value at every interaction. Learn what it takes to make this a reality and how CSPs are embracing this approach today.
Tags
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Industry: Communications Service Providers -
Product Area: Marketing -
Product Area: Customer Decision Hub -
Topic: Decision Management -
Topic: Artificial Intelligence -
Topic: Marketing Automation -
Topic: CRM -
Challenge: 1-to-1 Marketing
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