Sr. Manager Automation & Personalization

Meet Our Team:

We are the Lifecycle Marketing & Automation team, a lean but collaborative group optimizing a home-grown marketing automation foundation in Pega’s own Customer Decision Hub. We turn lifecycle strategy into reliable, scalable programs, working closely with Marketing, GTM Ops, Product, and Data teams. In this role, you will help shape how we engage every customer and prospect. 

Picture Yourself at Pega:

At Pega, you will help shape how a global software company known for AI decisioning and workflow automation engages its own customers and prospects. You will build the systems behind our lifecycle marketing, see the direct impact of your work on pipeline and customer experience, and have a real voice in how our marketing operations function evolves. 

What You'll Do at Pega:

• Govern Customer Decision Hub (CDH) as our marketing automation platform, building and optimizing the lifecycle programs that nurture prospects and customers. 

• Design and govern a campaign hierarchy that connects campaigns to pipeline and makes performance measurable. 

• Build and manage the integrations between CDH, our CRM Sales Automation (SA), and third-party tools such as Demandbase and ZoomInfo, in partnership with marketing contact data teams. 

• Apply AI to automate repetitive operational work and to raise the relevance of our personalization. 

• Coach teammates and collaborate with Marketing, GTM Ops, and Data to turn business needs into scalable solutions. 

Who You Are:

• You hold a bachelor’s degree (or equivalent experience) and have 10+ years of experience in marketing operations, marketing automation, or lifecycle marketing. 

• You have deep, hands-on expertise with an enterprise marketing automation platform such as Customer Decision Hub, Marketo, Eloqua, or HubSpot, and have implemented a campaign hierarchy and lifecycle programs end to end. 

• You are experienced with system integrations, REST APIs, and third-party platforms such as Demandbase and ZoomInfo, and are proficient in SQL. 

• You enjoy partnering with marketing contact data and data governance teams to keep data accurate and usable. 

• You know AI tools well and are excited to apply them to automate operational work. 

• You are business-minded, connecting operational work to pipeline, revenue, and ROI. 

• You communicate clearly, collaborate well with marketing, data, and technology partners, and enjoy coaching others. 

What You've Accomplished:

• Implemented a campaign hierarchy and lifecycle programs that improved reporting accuracy and connected marketing activity to pipeline. 

• Replaced manual or fragile workflows with reliable, documented, and monitored automation. 

• Integrated a marketing automation platform with a CRM and third-party data tools, and worked with data teams to improve contact data quality. 

• Introduced AI-assisted approaches that saved your team time or improved campaign quality. 

• Coached teammates or guided cross-functional partners through complex platform changes. 

Pega Offers You:

• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company

Additional Information

Base salary range for this role is 129,800 - 201,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.