Think about the context of where we are in the world today. Technology innovation is accelerating at an unprecedented pace, right when we all know that. Think about what has happened around us in the last one year. Everything has gone upside down. It's just going to get more and more intense. Customers are going to get a lot more anxious, and they're going to be a lot more demanding of us. The way they interact with each other, with businesses, with society. Everything is going to change. So what?
What can we do? We have to transform the way we work. We have to transform the way we develop our systems and the way we put together experiences for our customers. A few years back, businesses were structured very differently. The primary mode of interaction was in physical channels. We would go to a store, go to a call center, call a call center. And if all else fails, you'll go online. When you think about today's businesses, it's completely flipped on its head. What is an also Ran augmentation channel in digital is now at the center of all the experiences that customers want from us.
Digital on the app, digital on the web, digital via voice, digital via chat. And it just keeps exploding. Customers want to talk to us in a multi-modal format, so it's a lot more complicated, intertwined environment that we live in today. And when you think about how we need to enable the experiences. Customers expect us to be totally aware of their needs, of their interactions in the other channels and be and be at the forefront, ready with information for servicing them at all times. We are not a traditional telco anymore. We are a experienced company that also sells connectivity and other products, and in order for us to deliver this, we had to put a framework together that would really be able to scale and enable us to transform as an applied AI company. We've seen enormous transformation in terms of customer results. So there are billions of transactions happening in the back office at any given point.
And these transactions are enabling business results, right? So if you think about the amount of processing we have to do on any given day and any given month, we are processing millions of sales conversations and orchestrations at any point. Customer conversations. Customer sales. Then in order for us to provide the right personalized service, we have to always be ready with the next best action. Then third one is the next best offer. In this hyper competitive environment, we want to always be aware of what would a customer like to have in terms of their next offer for them. And we have to process all this information in the back end and create the data ready for us to be able to service the customer at the right time. So all these millions and hundreds of millions and billions of conversations in the backend is enabling us to be very flexible, agile and have a real time purpose to every conversation.
We had to create a real time orchestration and decisioning platform. And our partners here, Pega, have been very great working with us on that on that front. We created this architecture where you have a end to end, seamless journey manager and an orchestrator and a decisioning hub that provides the next best offer or the next best action. We've got the algorithms to the data, we've got the insights together, and we have the actions enabled real time. And this has been the unlock for us in creating the best possible outcomes and customer experiences. So where do we go from here? Now, in order for us to create an autonomous enterprise that can service our customers real time, we have to build a platform that can take advantage of these Evolutions of AI and we are right there experimenting with this. This platform transformation that we've been through over the last few years has really created the foundation for us to capitalize on all the innovations in AI and be at the forefront of the customer experience revolution. Our commitment is to provide right innovation at the intersection of humans and AI.
Leverage the capabilities of humans, leverage the capabilities of technology, and deliver the right experience for our employees and customers. We believe that by truly orchestrating the future of customer experience, we not only create fabulous technology platforms, but we build strong connections that then empower our customers to live, work, and play every day the way they like. That is our mission, that is our purpose, and we've been able to transform and will continue to do that.
