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Pega 1:1 Customer Engagement Summit
The 1:1 Customer Engagement Summit will be an insightful half day event that features inspiring talks, real-world client case studies, and interactive panel discussions, all led by industry experts from diverse geographies and markets.
For partners interested in attending, please reach out to Emily at [email protected].
Speakers
- David Edelman, Former CMO – Aetna, Bestselling Author, CEO/CMO Advisor, Public Speaker, Board Director, former HBS Professor
- Mounia Rdaouni, SVP, Product Strategy, Navy Federal Credit Union
- Lyndsie Adams, Vice President, Marketing, Papa Johns
- Bruce Arnold, SVP, Citizens Bank
- Tommi Marsans, Associate Director Technology Enablement VBG Partner Channel, Verizon
Agenda
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12:00 – 1:00 PM
Check-in, badge pick-up, and hosted lunch
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1:00 – 1:45 PM
Keynote: Beyond Segmentation: Building Customer Relationships at Scale with David Edelman
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1:45 – 2:30 PM
Optimized Customer Experiences; Measurable Outcomes with AI with Lyndsie Adams
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2:30 – 2:45 PM
Coffee Break + Customer Engagement Blueprint Kiosks
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2:45 – 3:45 PM
Championing Change - How Executive Sponsors Lead the Charge in Marketing Transformation with Mounia Rdouni, Bruce Arnold, and Tommi Marsans
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3:45 – 4:30 PM
The Future of Agentic Marketing Operations with Shoel Perelman
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4:30 – 5:00 PM
Ask Me Anything About Customer Journeys with Greg DeMelo and Jillian Irizarry
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5:00 – 6:30 PM
Networking & cocktail hour
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