How Vodafone scales AI without scaling complexity

Vodafone runs one of the most complex organizations in telecom – and it needs AI to match that scale without adding more people or complexity to the mix. With Pega and AWS, the team builds once and puts automation to work across the business, rolling it out incrementally in a controlled way instead of betting on one big rollout. Guardrails are built in from day one, so every new use case stays compliant as it scales, and freedom from legacy infrastructure means real use cases reach employees fast – on Vodafone's timeline, not an old system's.