Summer Reading Executive Book Club
Gain practical insight into modern customer journey orchestration through a curated summer experience with peer discussion and a live session with the author.
Featured Book: The Agile Brand Guide®: Customer Journey Management & Orchestration by Greg Kihlström
About the book club
Join your peers to learn how leading marketing and CX teams are rethinking customer journeys to deliver more responsive, personalized, and decision-driven experiences.
This exclusive book club is designed for senior marketing and CX leaders who want practical ways to improve engagement, decision-making, and orchestration across the customer lifecycle. It combines a curated reading experience with the opportunity to connect with peers and engage directly with the author.
Over the course of this three-part experience, participants will receive a complimentary copy of The Agile Brand Guide to Customer Journey Management & Orchestration, join a small group of executive peers for ongoing discussion, and take part in a live virtual fireside chat with Greg Kihlstrom, moderated by Pega’s Tara DeZao.
Why participate
- Gain a practical, actionable perspective on customer journey orchestration and decisioning
- Connect with a curated group of marketing and CX leaders through peer discussion
- Engage directly with the author during an exclusive live session and ask your questions
How it works
Our fireside chat speakers
Greg Kihlström is a MarTech futurist, best-selling author, speaker, entrepreneur, and advisor who helps leaders understand where marketing technology, customer experience, and AI-mediated execution are heading next, and what their organizations need to change now to keep up. His work focuses on the operating conditions required for enterprises to turn customer insight into coordinated action across marketing, service, product, data, and technology. His award-winning podcast, The Agile Brand with Greg Kihlström is the top-ranked enterprise marketing podcast.
Tara DeZao, Sr. Director of Product Marketing, at Pegasystems has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She's passionate about helping clients deliver better, more empathetic customer experiences. As a subject matter expert in marketing, advertising, leadership, and responsible AI, she's an experienced thought leader across written, audio and live mediums. She holds a BA from the University of California at Berkeley and an MBA from the University of Massachusetts at Amherst.