Summer Reading Executive Book Club
Gain practical insight into modern customer journey orchestration through a curated summer experience with peer discussion and a live session with the author.
Featured Book: The Agile Brand Guide®: Customer Journey Management & Orchestration by Greg Kihlström
On Demand: A Conversation with Greg Kihlström and Tara DeZao
The conversation doesn't end when the book does.
On September 10, a select group of marketing, CX, and data leaders joined author Greg Kihlström and Pega's Tara DeZao for a candid discussion on what it actually takes to orchestrate customer journeys in practice - not in theory.
Drawing on The Agile Brand Guide®: Customer Journey Management & Orchestration, Greg and Tara explored the questions senior leaders are wrestling with right now: how to move beyond campaign-based thinking toward real-time, decision-driven engagement; where AI governance belongs in a customer engagement operating model; how organizations earn and keep customer trust as AI takes on more of the interaction; and what has to change internally before any of it works at scale.
Whether you joined us live or are coming to the discussion for the first time, the recording is yours to watch at your own pace.
Our fireside chat speakers
Greg Kihlström is a MarTech futurist, best-selling author, speaker, entrepreneur, and advisor who helps leaders understand where marketing technology, customer experience, and AI-mediated execution are heading next, and what their organizations need to change now to keep up. His work focuses on the operating conditions required for enterprises to turn customer insight into coordinated action across marketing, service, product, data, and technology. His award-winning podcast, The Agile Brand with Greg Kihlström is the top-ranked enterprise marketing podcast.
Tara DeZao, Sr. Director of Product Marketing, at Pegasystems has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She's passionate about helping clients deliver better, more empathetic customer experiences. As a subject matter expert in marketing, advertising, leadership, and responsible AI, she's an experienced thought leader across written, audio and live mediums. She holds a BA from the University of California at Berkeley and an MBA from the University of Massachusetts at Amherst.