メインコンテンツに飛ぶ

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Video

Vodafone UK: Ingest, Manage, Store, and Process Customer Events

Vodafone UK has identified that data is the lifeblood of an always-on marketing/decisioning solution. Providing the ability to listen, process, respond to, and store customer- and system-generated events is central to the enterprise’s implementation. Vodafone used Pega’s utilities and toolkit to automatically listen to multiple (simultaneous) sources of event data, through batch (file-based), real-time (API-based), and streaming data feeds. The feeds are processed and aggregated in real time based on event-handling rules through Pega Event Strategy Manager.

With Pega’s UI toolkit, the brand implemented business friendly portals to manage the events through different technical capabilities. Hear how Vodafone UK implemented this solution to determine customer intent across channel touchpoints by using a natural-language-based selection in IVR, as well as customer browsing behavior from website and app, traffic usage, and customer events, such as abandoned baskets, data exhaustion, and leave requests.


タグ

Industry: 情報通信サービスプロバイダー トピック: AI・意思決定 トピック: PegaWorld トピック: カスタマーエンゲージメント トピック: デジタル変革(DX) トピック: パーソナライズされた顧客体験 製品エリア: Customer Decision Hub 製品エリア: マーケティング

関連リソース

AI in Innovation

AIイノベーションの底力を引き出す

エンタープライズAIと、それがビジネス成果の未来をどのように切り開いていくのかをご紹介します。

Why Pega

Pegaが選ばれる理由:

当社の優位性は、ユニークでパワフルなソフトウェアだけではありません。

シェアする Share via x LinkedInで共有 コピー中です...