2016 left us with a slew of news and investigations into cross-selling practices. Add to that the advent of the digital banking age, the rise of non-traditional/FinTech competition, and the Millennials — the largest generation in the Western economy. Retail banks globally are revisiting what their next steps should be to grow their business. The answer? Banks aiming to be successful in today’s rapidly evolving market need to flip their focus back to the customer, or risk being left behind. They must revitalize their approach to “relationship banking” through a tech-forward lens.