Despite ever emerging marketing tools and channels, email remains a staple in the marketer's toolbox for its ability to track responses, drive conversions and promote customer loyalty and advocacy. But the market is shifting significantly.
Traditional standalone email service providers, ESPs, are being replaced by comprehensive, AI powered end-to-end solutions. Now, this transformation is crucial for modern marketing success. After all, marketers need to deliver relevant, dynamic content at the right time and the right channel seamlessly across all touchpoints.
Standalone ESPs limit marketers to a narrow email only focus, which restricts their ability to provide that cohesive, hyper-personalized, perfectly timed experience that today's consumers expect. This level of personalization is only possible with tools that combine AI powered technology with real time interaction data, because that's what allows brands to adapt communications in real time based on consumer behaviors, preferences and engagement history across all channels.
Something that simply can't be accomplished with standalone point solutions. So how does Pega set you up for success? Brands can avoid email irrelevance with AI enabled message delivery, what we call MessageStream through Pega Customer Decision Hub. MessageStream ensures email provisioning is simple and straightforward, allowing users to deliver email messages seamlessly and in real time.
Our end-to-end solutions with AI powered decisioning provide dynamic cross channel personalization, data integration, advanced automation and privacy compliance that standalone ESPs just can't match. Wanna see it in action, head over to Customer Engagement Blueprint to map out a full marketing program, including email, and view it just as your customer would.
