Celebrus and Pega Always-On Insights
Static data means static experiences. Tap into your customer’s behavior in the moment – so you can deliver relevant, engaging, human experiences.
How We Do It
Combine the power of a real-time customer data platform with AI-powered decisioning
Why Pega and Celebrus?
Your customers are interacting with you more than ever on digital channels. But it’s still challenging to turn that data into deep insights that power enterprise decisioning strategies – compliantly, cost-effectively, and in real-time.
With Celebrus’ Customer Data Platform (CDP) and the Pega Customer Decision Hub™ you’ll use first-party data signals, AI-powered decisioning, and next best experiences to adapt instantly, engage with empathy, and build long-lasting relationships that are optimized for customer value.
Sense your customer’s needs
Celebrus uses advanced machine learning to identify every customer and instantly contextualize their journey. The Celebrus CDP captures customers’ behavioral signals – no tagging required – all while being compliant with PII & GDPR regulations. This data is curated and seamlessly transferred to the Pega Customer Decision Hub in real-time, providing insight around an individual’s propensities, behavior, and needs.
Determine the next best experience
Using those insights, Pega’s always-on brain gains a real-time view of the customer. The brain then prioritizes engagement options and recommends a “next best experience” comprised of the best action, treatment, and channel for each individual. These engagements are hyper-personalized and adapted to a customer’s unique needs.
Unify your customer’s journey, effortlessly
Once the right action is calculated, you’ll deliver these messages to customers through connected channels. These experiences can engage customers on a one-to-one level on owned digital properties or ad platforms. The result? Outstanding experiences, greater than ever customer loyalty, higher NPS scores, and increased conversion and retention.
A Pega White Paper
Responsible AI: great power requires greater accountability
The benefits of AI are well established, but organizations using AI-driven systems must be accountable for their actions. Beyond the financial and legal risk of “AI gone wrong”, there is a moral obligation to improve AI.
Learn how responsible AI can set higher standards, reduce bias, and promote empathy.