PegaWorld iNspire 2024: Connected Marketing - Bringing Data, Content & Intelligence together for Marketeers (Presentation)

Join us for a thoughtfully crafted session with experts from Areteans & Pega, who will talk about deploying a Marketing Analytics Platform that facilitates customer engagement, conversion, and lifetime value through real-time insights and centralized decision-making. Learn how this platform can unify first party & third-party data to extract maximum value, and integration with a decision engine like Pega CDH can enable true omnichannel precision customer engagement.