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Webinar

AI and the Value of Personalized Banking

Customer expectations are higher than ever. Customers want an understanding of their unique situation and, in turn, expect relevant offers, accessibility, responsiveness, and readiness.

To effectively build personalized 1:1 relationships with customers, banks can use their existing data to create predictive and relevant insights. Banks must use AI in today’s hypercompetitive market.

Join Jim Marous from The Financial Brand and Pega as they discuss the power of AI and personalization and learn how to:

  • Meet and exceed customer expectations
  • Use AI to deliver omnichannel personalization and contextual engagements
  • Build deeper 1:1 customer relationships with success stories from global banks

Speakers:

Jim Marous
Co-Published
The Financial Brand

Scott Andrick
Sr. Director, Industry Principal
Pegasystems


Balises

Défi: Marketing individualisé Industry: Services financiers Industry: Services financiers aux particuliers Thème: IA et prise de décision
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