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Adaptive Marketing: No Interaction Left Behind
Today’s customers are more empowered, but less patient. It has to be “all about them”, in every interaction, or they’ll disengage the second they get a better offer. In this webinar, hear an executive discussion between Andrew McMullan, Head of Customer Decisioning, Commonwealth Bank of Australia and Don Schuerman, CTO & VP Product Marketing, Pega on how CBA is using customer decision management to optimize their relationships.
Défi: Marketing individualisé
Groupe de produits: Customer Decision Hub
Groupe de produits: Marketing
Industry: Inter-secteur
Industry: Inter-secteur
Thème: Intelligence artificielle
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