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Webinar
Adaptive Marketing: No Interaction Left Behind
Today’s customers are more empowered, but less patient. It has to be “all about them”, in every interaction, or they’ll disengage the second they get a better offer. In this webinar, hear an executive discussion between Andrew McMullan, Head of Customer Decisioning, Commonwealth Bank of Australia and Don Schuerman, CTO & VP Product Marketing, Pega on how CBA is using customer decision management to optimize their relationships.
Assunto: Inteligência artificial
Desafio: Marketing personalizado
Industry: Várias indústrias
Industry: Várias indústrias
Área do produto: Central de decisões do cliente
Área do produto: Marketing
Tags
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Virtual Event
PegaWorld iNspire | May 4, 2021
We’re bringing you the most iNnovative tools, ideas, and success stories to get you up to speed – all in a convenient virtual format.
Pega Infinity™
We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.