1:1 or Bust: The Five Principles of Personalization

You know what customers want, right? It’s easy. Personalized interactions, quick access to relevant information, products that fit like a glove, and seamless end-to-end service. But personalization is never simple – it’s a complex concept with a million interpretations. Let's get back on track.

In this webinar, Pega will answer:

• What are the five principles of personalization?
• What benefits can organizations expect from a 1:1 approach?
• Who is getting it right?

Speakers: Andrew LeClair and Vince Jeffs

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