Turn every customer moment into the next best action

Customer journeys are no longer linear—and the State of the Stack makes it clear that today’s martech leaders must adapt. In this #MartechDay 2026 spotlight interview, Tara DeZao, Sr. Director of Product Marketing at Pega, explains how real-time AI decisioning enables self-orchestrated customer journeys, helping organizations move beyond fragmented stacks toward consistent, trustworthy engagement at scale.