On-Demand-Webinar | 27:24
Turn every customer moment into the next best action
Customer journeys are no longer linear—and the State of the Stack makes it clear that today’s martech leaders must adapt. In this #MartechDay 2026 spotlight interview, Tara DeZao, Sr. Director of Product Marketing at Pega, explains how real-time AI decisioning enables self-orchestrated customer journeys, helping organizations move beyond fragmented stacks toward consistent, trustworthy engagement at scale.
Weiteres Informationsmaterial
Rethink marketing for an always-on, real-time world
Learn how to replace fragmented campaigns with an always-on, real-time decisioning approach that drives customer value.
Gestalten Sie Ihre Prozesse neu und verwandeln Sie jeden Workflow spielend einfach in eine einsatzbereite Anwendung.
Visualisieren Sie die Customer Journey und Engagement-Strategien für alle Touchpoints und setzen Sie diese effizient um.