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Speed, Value, and Consistency: HSBC’s Global Roll Out of Pega Marketing

HSBC is one of the leading financial institutions in the world, with 38 million retail banking and wealth management (RBWM) customers globally. Following a highly successful deployment of Pega Marketing and real-time decisioning in Australia (PW19), HSBC made the strategic decision to utilize Pega across the entirety of its RBWM customer base. By implementing a global framework, the brand has maximized reuse and deployed to a number of markets across multiple sales and service channels. The results include significant improvements in customer and colleague experience, as well as revenue uplift.


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Assunto: Experiências de cliente personalizadas Assunto: PegaWorld Desafio: Marketing personalizado Área do produto: Central de decisões do cliente
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