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Revolutionising Customer Engagement Through Digital Innovation (DTS London)

Presentation

Revolutionising Customer Engagement Through Digital Innovation (DTS London)

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Alan Trefler, Founder & CEO, Pegasystems

Alan presented the conference keynote, explaining how consumers have changed and the emergence of ‘Generation D’ (digital) is fundamentally changing the expectations placed on business today. Those organisations that change and adapt will thrive, those that don’t will not survive.

Digital Transformation Summit, London


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