What is Real-Time Decisioning?
Join us for a can't-miss session to learn what is real time and why it matters even more in today's market
When it comes to customer experience, speed is everything. Anything more than 200 milliseconds can feel like lifetime. Every interaction must be completely relevant – they can either bring your customers closer or push them away. That’s why real-time decisioning is so important.
But what is real time, exactly? Join our webinar featuring Forrester Vice President and Principal Analyst, Rusty Warner to learn:
- How is real-time decisioning defined?
- What does the architecture look like?
- What data can power a real-time program?
- What ROI are early adopters seeing?
Reena serves as the content lead for the 1:1 customer engagement at Pegasystems, sharing her passion for decision sciences and AI through her work. Previously, she led the content marketing program at Acquia, and her career path includes managing social media, commerce, and marketing for B2C giants like Sony Electronics and world-class digital agencies like Mirum.
Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.
Matthew Nolan is the Sr. Director of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Product Director for Analytics & Data Services at Blackbaud, Inc.