PegaWorld 2026: From Skeptic to Believer: How Wells Fargo Got Stakeholders to Trust Automated Decisioning

The hardest part of transformation isn't the technology. It's getting people to let go. Jeff Rothbard, SVP and Head of Audience & Decisioning Strategy, will walk you through how Wells Fargo moved internal stakeholders from "we need to control every decision" to "we trust the system to decide." This session covers the explainability tools that unlocked confidence, the governance framework that balanced autonomy with oversight, and the data strategies that turned skeptics into believers. Whether you're fighting the "we need to review every offer" mindset or struggling to prove ROI, this session gives you the playbook for building organizational trust in AI-powered systems.