PegaWorld iNspire 2024: From Zero to Hero: Transforming NAB’s Customer Experience with the Customer Brain (Presentation)

The Customer Brain is a groundbreaking initiative that leverages the power of the Pega Customer Decision Hub™ to deliver highly personalized and relevant next best actions to NAB's customers across seven channels. In this session, you will learn how the team was able to go live in under six months, creating over 50 next best actions that are driving significant value for the bank and its customers.