Passer directement au contenu principal

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Presentation | PDF | 14 Pages

Pega Community Forum - NatWest Success Story: How NatWest creates significant Customer Lifetime Value with Hyper-personalized Messaging (Presentation)

With a highly effective next best action (NBA) decisioning program, NatWest now has connected 30+ channels and pioneered the use of decisioning for outbound and trigger-based decision-making. In this session Natalie Murray, Customer Decisioning Delivery & Product Lead at NatWest, will discuss the importance of data-driven decisioning at NatWest and share specific ways in which the company is using data-driven decisioning today, such as mobile app personalization, in-branch messaging, and online personalization. Furthermore, the audience will understand why adopting a data driven approach is key to success and what decisioning topics NatWest will be addressing in future, such as operationalization, modernization, and GenAI.

Pega Community Forum - NatWest Success Story: How NatWest creates significant Customer Lifetime Value with Hyper-personalized Messaging (Presentation)

Related Resource

Produit

Une révolution dans la conception d’applications

Optimisez et accélérez la conception de workflows, grâce à la puissance de Pega GenAI Blueprint™. Présentez votre vision pour générer votre workflow instantanément.

Partager cette page Share via X Share via LinkedIn Copying...