Passer directement au contenu principal

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Presentation

Pega Community Forum - Citadele Banka Success Story - Hyperpersonalization: Citadele’s journey from Decision to Implementation (Presentation)

Télécharger maintenant

Citadele Banka, a digital challenger bank in the Baltic region, embarked on a transformative journey to shift from a traditional banking model to a digital-centric approach. Recognizing the crucial role of Customer Decision Hub (CDH) capabilities, the bank initiated a strategic transition. This session highlights the initial strategy of implementing the CDH platform across three critical dimensions: channels, products, and team. However, following the launch of the first Minimum Viable Product (MVP), a comprehensive retrospective was conducted, leading to significant adjustments in the system's implementation. The presentation will share key insights and lessons learned from this transformative process.


Tags

Thème: Engagement client Thème: Expérience client personnalisée Thème: Transformation numérique

Ressources associées

Best of Pega

Recherches et analyses recommandées

Découvrez les nouveautés et tendances actuelles et à venir.

Parcourez notre sélection
Why Pega

Pourquoi Pega ?

Notre puissant logiciel n'est pas notre seul atout.

En savoir plus
Partager cette page Share via x Share via LinkedIn Copying...