Pega Value Finder

Leading organizations succeed by delivering value during customer moments of need. They use great customer experience to build longer-lasting, more sustainable relationships. 

But what if none of your actions were actually relevant for your customer? Would you know it? And if you did, could you fix the problem before the customer walked out the door?

Pega Value Finder makes one-to-one a reality for everyone by proactively identifying underserved customers and suggesting ways to design more relevant actions, offers, and messages that add real value, increase customer loyalty, and drive long-term growth.

Discover underserved customers

Value Finder analyzes your entire customer database to uncover potentially-valuable but consistently underserved customers – so you’ll know exactly where to focus your improvement efforts.

Identify top opportunities for improvement

Once you understand which customers are struggling, you need to know why. Value Finder provides counts of customer drop-outs for each stage of the decision, so you can drill into what’s really causing the problem and resolve it.

Fill the engagement gap

Now that you know who is in need and why, you need to know what to do about it. Value Finder provides users with next-best-action recommendations about how best to resolve the issue, such as creating a new action, modifying an existing treatment, or adjusting an eligibility rule.