EE: Transforming the Customer Journey Through 1:1 Customer Engagement (Suzanne Woolley)

EE, the UK’s largest digital communications company leverages big data and Pega Marketing to move beyond mass-segmentation toward a completely personalized journey for each customer. Watch highlights of this PegaWORLD keynote video, where Suzanne Woolley describes how EE is using real-time context to improve customer engagement in every channel and driving very significant business returns.