PegaWorld 2017: AI in Customer Engagement - Balancing Risk and Reward (Video)

Artificial Intelligence (AI) has jumped to the forefront of the customer engagement conversation with far-reaching implications for both consumers and brands. What’s really possible and who’s really in control? In his PegaWorld keynote, Dr. Rob Walker, Pegasystems VP of Decision Management and Analytics, will discuss both the potential and risks of AI. He will address how enterprises can achieve the transparency and accountability required to earn the trust of the customer while both protecting their brand reputation and leveraging the tremendous power that advanced analytics and real-time decision management can add to a company’s customer experience initiatives.


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