PegaWorld iNspire 2023: Driving Growth in BT Enterprise with Pega's AI-powered Decision Hub (Presentation)

After great success simplifying and streamlining interactions with B2C customers, BT has extended the use of Pega as its strategic decisioning platform to enable transformation throughout its Enterprise business.

In a rapidly changing marketplace with B2B customers transitioning from traditional telephony to cloud-based services and increased competition, learn how BT uses Pega Customer Decision Hub™ to minimize customer churn and maximize revenue through effective customer base management.

Customer journeys are connected in real-time using a single brain that enables an omnichannel, self-learning approach. In this session, you’ll hear how BT Enterprise has transformed its approach to customer base management using Pega and the lessons learned along the journey to improve and accelerate value creation.