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Pega Discover: One-to-one Customer Engagement Online Summit: The New Digital Experience: Driven by Real-Time, Responsible AI

In 2020, the acceleration of digital experiences was unexpected, requiring everyone to innovate quickly. And consequently, put artificial intelligence (AI) at the center of everything. Companies are now using AI to engage more personally, adapt more quickly, and scale volumes to an unprecedented scope and scale – but at what cost?

In this session, we’ll explore the nature of real-time, one-to-one relationships that constantly adapt based on AI decisions. We’ll explore the impact of bias, showcase the need for algorithmic robustness, and explain why customer empathy is no longer just a “nice-to-have” capability. It’s now the primary means to building sustainable dialogue and differentiating a brand from the competition.


Balises

Défi: Engagement client Défi: Marketing individualisé Thème: Expérience client personnalisée Thème: IA et prise de décision
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