How AI decisioning turns data into relationships that last

Generic engagement is a brand risk. Customers today expect to be known, not just recognized, and the gap between brands that deliver and brands that don't is widening fast. At PegaWorld 2026, global leaders shared how AI-powered decisioning is helping make every interaction feel relevant, timely, and genuinely valuable - at scale, and without compromise.

This virtual session explores what truly personalized customer engagement looks like when it's powered by real-time AI, and what it takes to get there.

• Challenge your personalization assumptions - find out why most engagement strategies fail at the moment of truth and what it takes to move from audience segments to real-time, individual decisions that actually drive loyalty
• See AI decisioning doing real work - PegaWorld stories from brands using Customer Decision Hub to unify data, context, and channel into interactions designed for a specific customer, in a specific moment
• Identify where your engagement strategy is losing ground - leave with a clearer picture of the gaps, the right questions to ask of your technology stack, and what a high-performance decisioning foundation looks like in practice