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Unleash Empathy and Unlock Your Full Loyalty Potential

To win in today’s hyper-distributed environment, innovative brands like Ford and their Ford and Lincoln dealers are shifting their focus from simply building, selling, financing, and servicing the best vehicles to creating extraordinary, next-generation experiences – delivering “moments that matter” where a consumer can’t help but sit up and pay attention. But staying relevant is difficult, especially as vehicle owners are bombarded with messages, offers, and alerts everywhere they turn. Real-time technologies and streaming data can help brands rise above the noise – but only if they’re willing to change how they think about customer relationships.

Watch this video to learn how Ford and Lincoln dealers, working in conjunction with the OEM, are unleashing “empathy as a service” to truly embrace customer needs, activate their data, and monetize automotive loyalty. You’ll learn how they’re leveraging advanced AI and real-time decisioning to personalize every lifecycle experience –including new requirements for virtual retailing and touchless delivery – to ensure every interaction adds value, wherever and whenever it occurs.


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Assunto: Inteligência artificial Desafio: Marketing personalizado Desafio: Retenção de clientes Industry: Manufatura Industry: Manufatura e alta tecnologia Área do produto: Marketing
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