Ferring: The Journey Toward Product Launch Excellence

No matter what products you sell, accelerating the time to market of a new product introduction is a strategic imperative. However, executing a seamless launch is challenging when you take into account the complexity of collaborating with multiple business functions, across multiple systems and geographies.

Hear from Ferring Pharmaceuticals, a globally recognised biopharma company, on how they tackled this challenge head on through their Launch Excellence mindset, coupled with a common collaboration platform built on Pega. You will discover how they have been able to:

• integrate end-to-end launch planning and execution
• optimise collaboration and communication across all team members
• drive accountability of launch deliverables across functions and geographies
• increase transparency throughout the launch journey

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