Ferring: The Journey Toward Product Launch Excellence
No matter what products you sell, accelerating the time to market of a new product introduction is a strategic imperative. However, executing a seamless launch is challenging when you take into account the complexity of collaborating with multiple business functions, across multiple systems and geographies.
Hear from Ferring Pharmaceuticals, a globally recognised biopharma company, on how they tackled this challenge head on through their Launch Excellence mindset, coupled with a common collaboration platform built on Pega. You will discover how they have been able to:
- integrate end-to-end launch planning and execution
- optimise collaboration and communication across all team members
- drive accountability of launch deliverables across functions and geographies
- increase transparency throughout the launch journey
PegaWorld iNspire | May 4, 2021
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