Ferring: The Journey Toward Product Launch Excellence
No matter what products you sell, accelerating the time to market of a new product introduction is a strategic imperative. However, executing a seamless launch is challenging when you take into account the complexity of collaborating with multiple business functions, across multiple systems and geographies.
Hear from Ferring Pharmaceuticals, a globally recognised biopharma company, on how they tackled this challenge head on through their Launch Excellence mindset, coupled with a common collaboration platform built on Pega. You will discover how they have been able to:
- integrate end-to-end launch planning and execution
- optimise collaboration and communication across all team members
- drive accountability of launch deliverables across functions and geographies
- increase transparency throughout the launch journey
Recommended research & insights
See what’s new, what’s next, and what’s trending right now.
Uniquely powerful software isn’t the only thing that sets us apart.