![Optimal Outcomes: Creating Win/Win Relationships with Customers](https://www.pega.com/sites/default/files/styles/1024/public/resources/2020-10/optimal-outcomes-creating-win-win-relationships-with-custo.png?itok=d0bawEPn)
Research Report
Optimal Outcomes: Creating Win/Win Relationships with Customers
To achieve long-term benefits, traditional product offers and sales approaches also have to change. Financial institutions must create mutually beneficial relationships with customers and rebuild trust.
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