PegaWorld 2025: Shifting into High Gear: Citibank's Path to Scalable, High-powered Marketing Operations (Presentation)

Gain insights from Citibank on how shifting from an execution-focused approach to a strategic, AI-driven model has streamlined marketing operations. Citibank's Omni-Channel Decision Engine powered by Pega Customer Decision Hub™ enabled them to optimize creative testing, compliance management, and accelerate delivery across programs and stakeholders. They will discuss the challenges of aligning people, processes, and technology, and lessons learned in democratizing access to powerful tools.