PegaWorld 2026: Reimagining Client Engagement: Standard Chartered Bank’s Journey to AI Driven Personalisation at Scale (Presentation)

Clients don’t think in channels to interact with or products to take: when they move money, respond to markets or make decisions about their financial future, they think in moments. The challenge for banks is no longer access to data or technology, it's the ability to turn every moment into an intelligent, timely and personalised interaction.

In this session, Standard Chartered will share how they have reimagined client engagement over the past couple of years; building a real-time, AI-driven decisioning engine that delivers the next best action for every client, in every moment.

By bringing together data, intelligence and engagement into a unified model, they have created an always-on capability that powers digital sales, deepens relationships and supports clients across multiple markets.

Join them to explore how they are moving beyond engagement as an activity to engagement as an intelligent, continuous system; laying the foundation for conversational, insight-led banking at scale.