PegaWorld 2025: Transforming Customer Engagement at Vodafone Greece: The Power of Real-time Personalization (Presentation)

In the dynamic world of telecommunications, timing and staying relevant to millions of customers is a critical challenge. Vodafone Greece, a pioneer in the Greek telecom industry, has embraced this challenge by undergoing a digital transformation in the past 5 years, focused on one goal: Deliver real-time, hyper-personalised communications through Pega Customer Decision Hub. See how Vodafone Greece has reshaped how it engages with over 3 million customers in an omnichannel approach, ensuring meaningful, personalised comms that drive business outcomes.