Unilever. We are a consumer goods company. Our purpose is to brighten everyday life for all. And when I say for all staff, I really mean it. We are really proud and honored to serve 3.4 billion consumers every day. So across the world we serve small retailers, a small shop, the bakery that my family used to have there in Brazil, or an online retailer like Amazon, or a big retailer like food, like Walmart here, target here in the US, distributors that serves other small stores. They all customers, we call them customers of Unilever. And they are almost 2.6 million across the globe. So we serve them so they can serve the consumers across the globe.
And I think that both you and Unilever have been doing this for quite some time. Unilever is more than 100 years in the market. 100 years in the market in 190 countries. Obviously, that creates a lot of complexity. We've been quite successful for sure, but it created a lot of fragmentation. Manual tasks. Imagine 100 ways of doing things differently, right? And that's what's preventing us to keep going, to grow. That complexity is what we wanted to change.
We want to simplify, consolidate, accelerate that growth for our customers. We want to be the supplier number one for our customers in every market that we serve. What made Pega specifically the right tool for the job? Great question. So I believe most of us here have seen this picture, right. The situational layer that the architecture of Pega provides to us. So what was the opportunity here? Simplification, harmonization, consolidation. We wanted to get using the layer, the enterprise layer to create a new platform, a new global process model for us.
So in the specific example that I'm giving. So you're claiming a promotion right. That's part of what we call the order to cash. So on top of that enterprise layer a global process model, we model the order to cash process across the globe. And that allowed us staff something that is very important. And I think the audience may recognize usability. So instead of now creating new applications, every single market that we operate we can use components. And that's super important that drives that simplification. But finally well you're operating in Jakarta.
You have a store there. The trading environment is different right from the trade environment here in Vegas, from the trade environment in Brazil, where I come from. Right. That's why we needed to cater for those regional variations. Keeping the concept of the layer cake here, keeping the concept of the global process model, but allowing those variations. That's what made Pega a great, great partner for us to simplify all of that. I love that that that example really brings the layer cake to life, where you've got the the shared recipe layer and a little bit of local flavor on top. But how did that impact your speed to market? So let me give you a real example on how this transformation impacted our customers.
Your new owner, your new shop owner that wants to trade with Unilever, right. So globally, we reduce in 67% the time to onboard a new customer. And this has been a blast to work on this with you. And thank you and Unilever for your continued partnership and we look forward to more.
