PegaWorld 2019 Keynote: Rob Walker - Empathetic AI
AI technologies can drive unprecedented business benefits: making intelligent decisions at scale, monetizing huge volumes of data, and jump-starting revenues – all while delighting customers. But as AI’s scope increases, it becomes increasingly difficult to ensure that it will behave ethically.
Building on the theme of trusted AI, Dr. Rob Walker from Pega will explore how intelligent software can be used to empower empathy within a company’s engagement program, aiding the development of more sustainable, mutually-beneficial customer relationships. He’ll demonstrate how an organization with the commitment to constantly evolve, and the discipline to enforce ethical guidelines, can achieve tremendous results using a more humane, AI-driven engagement model.
Área de producto: Marketing
Tema: Inteligencia artificial
Desafío: Marketing personalizado