Real-time Decisioning Revenue Calculator
Find out the total revenue benefit of taking a real-time approach to customer engagement.
Instead of centralized decisioning, the bank sends out segmented campaigns, so Marco gets different offers across channels from every line of business. He even sees offers he’s already declined.
Using Pega technology, the bank monitors customer interactions and predicts moments of need before they happen.
Context is key. Pega AI analyzes Marco’s behavior and recommends the bank’s next best action. Propensity modeling identifies the specific offer Marco is most likely to accept.