Pegasystems recognized by independent research firm as a strong performer in cross-channel campaign management

CAMBRIDGE, Mass. – June 1, 2016 – Pegasystems Inc., (NASDAQ: PEGA), the software company empowering the world’s leading enterprises with strategic business applications, today announced it has been recognized as a Strong Performer by Forrester Research in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016 (1) report. Pegasystems received the highest possible scores in the customer analytics and delivery models criteria.

In the report, Forrester assessed and qualified 15 vendors on the strength of their cross-channel campaign management (CCCM) offering against 26 criteria.The report states: “The lines between CCCM and real-time interaction management (RTIM) are blurring as B2C marketers transition from executing scheduled campaigns to orchestrating contextually relevant interactions with individual customers.”

According to the report: "Pegasystems leads in terms of real-time interaction management (RTIM) – a critical CCCM requirement. Pegasystems provides personalized inbound interactions via mobile, web, and eCommerce, as well as offline recommendations via contact centers, networked devices, and customer-facing staff.”

This recognition follows a series of reports from top industry analyst firms that distinguish Pega’s end-to-end suite of CRM applications for marketing, sales, and service. Pegasystems was recently named a Leader in The Forrester Wave™: CRM Suites for Large Organizations, Q1 2015.

Powered by the Customer Decision Hub, Pega Marketing delivers personalized interactions throughout the customer journey by leveraging next-best-action analytics that allow marketers to deploy the right message at the right time on the right channel. It helps clients win over demanding customers by providing the intelligence to develop one-to-one engagements that drive customer satisfaction and value.

Quotes & Commentary:

“Today’s marketers are charged with driving personalized and contextually-relevant customer experiences while adapting to changing customer needs,” said Don Schuerman, Vice President of Product Marketing and Chief Technology Officer, Pegasystems. “However, most struggle to respond in an authentic and consistent way. We believe that this recognition from Forrester speaks to Pega’s ability to help marketers develop a greater understanding of the customer so they can interact in the most personalized way possible across all channels, online and offline, at any scale.”

Supporting Resources:

The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016

Product background: Pega Marketing

Product background: Pega CRM applications