PegaWorld 2026: The Next Best Action Transformation: RAPP’s Clean Data + Smart Decisioning Strategy for Superior Conversions

Before Pega, RAPP outbound campaigns ran on autopilot—static messages, no learning, zero personalization. Pega's Next Best Action (NBA) promised intelligent decisioning with real-time creative feedback, showing exactly which treatments drove engagement. See how RAPP unleashed Pega NBA's true decisioning power to drive conversion uplift up to 37%. RAPP's adaptive AI model, not prescriptive rules, finally learned real patterns after they filtered 30% Invalid Traffic (IVT) from the data stream. Clean signals let their treatment pool self-optimize perfectly. RAPP will reveal how NBA's intelligence found hidden high-converters, plus their IVT-detection framework that made it possible. The $71B truth no one talks about: IVT data poison AI. They found the antidote.