Optimizing Customer Relationships with Generative AI

For years, Predictive Models and Machine Learning have fueled marketing programs – showing us exactly who we need to talk to, and what we need to talk to them about. But in today’s market, Generative AI technologies can push the envelope much further, by showing us exactly how to engage each customer, and recommending strategies to make programs more effective. In this session, join Pega product managers Kyle Munderville, Matt Camuso, and Matt Nolan as they explain how organizations are moving to a “self-optimizing” approach, and showcase three major use-cases for Generative AI in 2024.