Pega 1:1 Operations Manager

Optimize your marketing operations

Simplify your Customer Decision Hub operations. Accelerate business value.

When you’re navigating ever-evolving market conditions, you need agility that moves as fast as you do—without compromising quality, governance, or consistency.

A new standard for collaboration

Eliminate handoffs, accelerate deployment, and keep quality locked in. This means smoother launches, fewer delays, and no trade-offs.

Unify collaboration

Unite teams in one intelligent platform

Unify operations, business, and technical teams with a platform that streamlines processes and implements changes transparently – ensuring alignment across departments.

Learn more about Pega Customer Decision Hub >

Empower users

Enable business and technical users alike

Business users can create and track change requests, marketing assets, and campaign content directly within the platform—accelerating deployment while maintaining governance. Decisions are validated before launch, eliminating delays between teams.

Agile deployment

Implement changes in days, not weeks

Respond swiftly to market shifts with guided workflows that ensure governance and auditability. The platform routes complex changes to technical teams automatically, eliminating bottlenecks while preserving quality controls for true organizational agility.

Prepare for the next generation of marketing >

Drive insights

Transform data into strategic advantage

Advanced analytics and agentic features empower business users with strategic insights, identifying engagement opportunities and underserved audiences. The platform then recommends data-driven strategies and enables decisions backed by concrete evidence.

See the impact of Pega Customer Decision Hub >

Deliver seamless experiences

Pega’s 1:1 Operations Manager empowers you to centralize your optimization efforts across lines of business and deliver rapid innovation. With tools to identify underserved individuals, you can create empathetic experiences and explore tradeoffs for every scenario.

Transform your marketing operations

Accelerate time to market

Transform content and creative cycles from weeks to days, or even hours, through streamlined workflows that connect directly to your existing intake processes, no matter what project management tools you use.

Capture revenue opportunities faster by reducing time from insight to activation
Seamlessly activate marketing creative assets
Accelerate content optimization by enabling immediate strategy testing

Encourage user self-service

Empower your teams to drive measurable results with strategic insights by streamlining day-to-day operations through intuitive, self-service change management.

Confidently implement changes without waiting for IT resources
Test “what-if” scenarios and validate decisions before deployment
Identify engagement opportunities automatically and suggest data-driven improvements

Orchestrate across teams

Teams can work on multiple releases simultaneously, increasing productivity and enabling better prioritization across multiple release schedules.

Flexibly suspend, reschedule, or deprioritize releases as needed
Ensure optimal resource allocation and strategic timing for critical projects
Streamline your workflows to eliminate bottlenecks and reduce time-to-market

Execute consistently with confidence

Bring all business partners together in a unified workflow with a thoughtfully structured approach to ensure consistent execution across channels.

Track who makes changes with comprehensive audit trails
Provide complete visibility into every step of your change management process
Ensure full transparency for testing and deployments

National Australia Bank significantly improved operational efficiency by reducing the standard action development cycle from 4-5 weeks to just 1 week after implementing the 1:1 Operations Manager.

Learn more about National Australia Bank’s journey >