PegaWorld 2025: The Future of Customer Engagement: From Blueprint to Bottom Line with Customer Decision Hub (Presentation)

Visualize the full potential of your customer engagement program when you adopt a 1:1 Next Best Action approach. The new Customer Engagement Blueprint allows marketers and analytics teams to collaborate with Pega GenAI and “blueprint” their vision. The completed blueprint is a roadmap to 1:1 success - helping stakeholders understand what customer-centricity should look like, and how to develop deeper and more sustainable customer relationships. Join this session to hear directly from Pega Product Strategy about the vision and roadmap for Customer Decision Hub in 2025.