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Scotiabank’s Approach to Customer Experience Design

"We believe that every customer has the right to become financially better off. And that galvanizes our 90,000 employees..."

Customer needs should be front and center when planning any major change initiative. In this short video, learn how Scotiabank incorporates customer experience into its overall digital transformation strategy.


Desafío: Engagement del cliente Industry: Servicios financieros Tema: Experiencias del cliente personalizadas Tema: Transformación digital
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