PegaWorld 2026 Alan Trefler keynote: The Business Metamorphosis: Moving from App Rigidity to Business Fluidity

Alan Trefler unveils a new era in enterprise technology: where rigid applications no longer dictate how businesses operate. Instead, work becomes fluid, connected, and hyper-personalized to your customers, your people, your business.

Alan will explore how organizations can break free from application-centric constraints by integrating AI agents directly into your workflows, using AI at design-time to reimagine what AI-powered work can look like. He’ll share pragmatic paths for transforming legacy ecosystems, highlight the power of Pega's ecosystem partners, and offer an exclusive early look at the innovations reshaping how enterprises operate in the age of business fluidity.

Because your business should evolve at the speed of your ambition – not the speed of your applications.