PegaWorld 2025: How Nationwide Building Society Selected Pega Customer Decision Hub and Centralized Brain to Leapfrog the Competition (Presentation)

Discover how Nationwide conducted a comprehensive study – including a Martech capability assessment, external benchmarking, and engagement of key stakeholders – to select Pega as their one-to-one personalization partner. At a time when 71% of customers are expecting personalized service, learn how a centralized decisioning brain is enabling Nationwide to understand their customers, meet their individual needs in the moment, and provide joined-up experiences.